Put some motion in your signage! Digital signage solutions allow for longer and more detailed ads and information because you aren’t limited to one static image. By using screens and other digital mediums, you can share product information, highlight features or special promotions, and even incorporate video.
This is great for areas people are often in front of or will be spending some time in, such as waiting rooms, lobbies, and conference rooms. There is a lower sense of perceived wait time when customers have something to look at or watch, which makes digital signage perfect for doctor’s offices and other healthcare facilities while still keeping the content useful and directed at the business rather than simply having a TV on.
In corporate offices, this form of signage is useful for corporate messages, updates for employees, and policy reminders in an unobtrusive manner. Beyond outdoor advertising, this can also be a great way to set your business apart from others in your industry by showcasing a cutting edge interior theme.
Digital signage is also emerging as a popular replacement to traditional restaurant menu signs. Rather than a static display with menu options, various screens can incorporate product photos and highlight new options. This allows the menu to be more colorful and interactive, which is useful for busy periods where patrons are waiting in line to be served.
Contact us today to learn more about how digital signage can bolster your brand messaging!